Introducing Kristina Edmunson

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Kristina's Secret Power: Being fluent in public policy, public relations, and media strategy all at once.  ​This isn't just about media relations—it's about understanding the intersection of policy, politics, and public perception. ​Kristina has been in the room when leaders face their toughest decisions. 

With deep relationships spanning national and local media outlets, Kristina's extensive network of journalists and media professionals means she knows exactly who to reach and how to frame your story. Her strategic work has earned coverage in CBS National News, Fast Company, The Washington Post, and other prominent publications.

Building long-term value: Kristina combines message development, digital strategy, and traditional media relations into a cohesive approach. Great media strategy isn't just about getting coverage—it's about maintaining relationships and leaving everyone feeling respected in the process. 

How we start: Kristina works with you to develop a comprehensive approach that leverages her media relationships, message development expertise, facilitation skills, and digital strategy knowledge. She uses this foundation—built on years of cultivating journalist relationships at every level—to help clients tell their stories quickly and effectively, whether they're announcing a major initiative, navigating a challenging situation, or positioning themselves for future opportunities.

The first question she asks: What's your call to action?