Introducing Kristina Edmunson

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My Secret Power: Being fluent in public policy, public relations, and media strategy all at once.  ​This isn't just about media relations—it's about understanding the intersection of policy, politics, and public perception. ​I've been in the room when Attorneys Generals, Governors and other leaders face their toughest decisions. I can enter any situation, get the story, pitch the story and hopefully make everybody feel good in the process.  ​

What Sets Me Apart? With relationships across the media spectrum, I know exactly who to reach and how to frame your story. My work has been featured in CBS National News, Fast Company, The Washington Post,  and more. ​

The complete strategy. I combine message development, digital strategy, and media relations into a cohesive approach. Great media strategy isn't just about getting coverage—it's about maintaining relationships and leaving everyone feeling respected in the process. I believe in collaborative interactions that build long-term value.​​

How we start: We develop a comprehensive approach that leverages media, message development, facilitation, and digital strategy. We use this foundation to help you tell your story quickly and effectively—whether you're announcing a major initiative, navigating a challenging situation, or positioning yourself for future opportunities. The first question I ask: What's your call to action?